The basics of brainstorming include some important techniques for ensuring the success of using this method.
- Analytical brainstorming
When this method focuses on problem solving, it may be useful to look at the problem with tools that lead to creative solutions. Brainstorming analysis is relatively easy for most people because it is based on the idea-building skills people have already acquired in school and at the workplace. No one is ashamed when asked to analyze a situation!
- Reversed brainstorming
A regular session asks participants to solve problems. Reversed brainstorming invites participants to come up with ways to cause a problem. Once you’ve created a list of problems, you are ready to start solving them!
- SWOT analysis
The SWOT analysis identifies the strengths, the weaknesses, the opportunities and the threats of an organization/ company etc. It is usually used to decide whether a potential project or business is worth committing to. In brainstorming, it is used to stimulate collaborative analysis. What are our strengths? Do we have deficiencies that we rarely discuss? This technique can generate great new ideas.
- Starbursting
Create a six-point star. In the center of the star, write down the challenge or opportunity you face. On each point of the star, write one of the following words: who, what, where, when, why and how. Use these words to generate different questions. Who are the happiest customers? What do our customers say? Use the questions to generate discussions.
If your company is in need of a brainstorming session, but lacks the space needed to accommodate a group of people, look for inexpensive temporary office space Denver meeting places that will have a comfortable business setting you need to get creative juices flowing.
